SPARK!!!

Friday, November 5, 2010


why this?? why that??

why like this?? why like that??

how come? why?? why??


what?? who?? who??

opss..



motivation

inspiration

achievement

Recognition..

Sunday, October 25, 2009









mengumumkan....



zeroprospect.blogspot.com telah diupgrade.. bertukar nama ke.. from02superhero.blogspot.com

Saturday, June 6, 2009

How To Create Big Duplication...

Do you ever feel like you bought a business in a box, but that a few parts might be missing? You know... The pieces that actually make it go and produce?

Well, if you feel like that, it's because you're right.

Ray Kroc, the franchise master of McDonald's was a genius in more ways than one.
A networking business has been compared to a McDonald's franchise in many ways, on many occasions. If you haven't come across these comparisons before, I'm sure you can quickly think of a few on your own.

Here is what you may not have realized about Ray, McDonald's, and your business...

Ray's primary mission was to sell McDonald's franchises to franchise buyers, which then sell the burgers to the customers. More franchises = more burgers sold.

Pretty simple.

Our job as networkers is no different. We sell our franchise opportunity to others, and collectively market the product to the end consumer.

Here's the interesting part to this...

McDonald's food sucks. It's about as far from good, fresh, quality food that you can get.

Yet it's the largest and most successful franchise and fast food restaurant in the history of human kind.

How in the world is that possible!?

How can you become #1, by selling an inferior product?!

It goes against everything we think we know about business.

Well, this is exactly where the genius of Ray Kroc becomes apparent...

Ray knew the product wasn't going to be the initial key to success for his franchise buyers, just as your product is not the initial key to your success in your mlm business. Having a good product is important after the fact... Once you actually have customers. Then it's critical to give them exactly what they want.

The key to McDonald's success with both franchise owners and customers, was their duplicatable system.

Ray knew his food couldn't compare to the quality of other franchises. He also knew that potential franchise buyers didn't give a hoot about McDonald's or their burgers. What they did want, was to make money.

So Ray sold them EXACTLY what they wanted, which wasn't a restaurant, but a machine that acquired customers, and turned them into cash.

He didn't sell them the food, he sold them a system.

In fact the system was so fine-tuned, that you could take a team of unskilled, inexperienced high school kids, and have them run the show.

All they did was flip the switches, that ran the machine, which did the majority of the work behind the scenes.

The competition didn't have a chance. Ray's system was like a greased chute. You turn it on, and it churns out a predictable end result every time.

Franchise owners started buying and setting these machines up by the thousands, turned them on, and got the end result. That is why they bought McDonald's and it's inferior food over the competition.

As these machines popped up around the country, the end product to the consumer became more than just food. It became the predictable expectation and atmosphere provided by Ray's magical machines.
And THAT is what McDonald's provides better than anyone else in the world. That is their TRUE product to the consumer.
You go to McDonald's because you know exactly what to expect. It's a comfort for people.

So, as a network marketer, selling a business franchise, what are you selling to your potential buyers?

Unfortunately, you are probably trying to sell them on your company and your product. (A "mine-is-better-than-yours-burger-with all the trimmings").

Am I right?

You have a ton of websites and material about your company's history, their record breaking growth, their debt-free finances, the ORAC value of your product, the Physician's Desk Reference number, the user testimonials... Blah blah blah.

Be smart.

Do what Ray did.

People get rich in this world by solving other people's problems, and when you sell someone your opportunity, you are not solving a problem, you are giving them a bigger one!

"Congrats, you own the hottest networking business in the industry! (Slap on the butt), Now go get'em tiger!"

Product and comp plans don't make you successful. Systems do. And when I say systems, I mean a complete system which includes the pieces that bring in your customers (ads), sell them your product (marketing), and then deliver the goods.

These machines (ads and marketing) should be doing the work for you. All you need to do is push the "Go Button" and become buddies (customer service, cashiers) with the folks who come through the system. Not because you are unskilled or lazy, but because a system is duplicatable and you are not.

It provides a predictable result.

Show them and sell them a system for attaining the results they want, and they could care less about ORAC values, price points, and competition.

Solve their problem.

Provide them with a system that will bring them the results they desire, and you will reap success beyond your wildest dreams.
Why do other networkers call my partners and I to join our team daily? Because we are selling them what they want: A system that produces results.

Get a copy of the one and only instruction manual in this industry that tells it how it is, and will show you how to turn your business into the ultimate franchise system.

Learn how to create the machines that bring in the customers.

Learn how to create the marketing that sells them on your product or service.

Learn how to build a duplicatable system so effective, that anyone who bothers to show up to work will be successful.

Learn how to become the Ray Kroc of networking and leave the competition's head spinning.

It's not that hard, it's just that no one's bothered to show you how to do it yet...

by: Mike Dillard- Magnetic Sponsoring.com

The Psychology Of Closing

Tuesday, May 19, 2009


The Psychology Of Closing

By: Kurt Mortensen


I’m going to share with you what I believe are some of the key components of sound closing psychology. One of the most crucial of these components is conscientious and undeviating attention to getting your prospects to open up and reveal their psychology, if you will. What’s really going on in their minds? This psychological technique is absolutely fundamental to a successful close.

What is one of the most obvious ways to get inside your prospects’ minds? It is actually a twofold process:

a) Don’t talk too much; and
b) Ask lots of questions so they are the ones doing all the talking.

When we ask lots of questions, particularly if they are open-ended (the most effective type), we experience several positive byproducts. First, our prospects have the opportunity to tell us exactly what their needs are. That is, they can inform us of what they are looking for and why. In sales, using questions to acquire this kind of information is often called “uncovering the hot button.” How can you solve your prospects’ problems if you don’t know what their “hot buttons” are? This is key information if you are to turn your prospects into long-term raving fans.

Second, keeping your own mouth closed avoids the fatal but common error of jabbering away about all of a product’s perks and pluses. The truth is, most people only have one or two key reasons for buying, and the more you talk, the more you diffuse the transaction’s energy. The more you talk, the more wind you also take out of your sales. Your prospects really just wanted to come get a good deal; they didn’t come to hear your discourse on the whole product line. They may listen politely, but as you monopolize the conversation, spouting off about all kinds of sparkles and pizzazz that have nothing to do with their “hot button,” their minds begin wandering to where they’re going to go next. Then, the sale is lost before you’ve even asked for it. Just remember, talk little, and when you do, keep it simple. Information overload is just going to overwhelm and confuse your prospects, and as the old sales adage goes, “A confused mind says ‘NO’!”

The third reason for asking open-ended questions is that it gives you better control over the conversation and where it’s heading. As soon as your prospects are the ones grilling you, the tables have turned. You lost control. Consider the following question/answer scenarios and you’ll see clearly that the individual asking the questions has control, while, perhaps surprisingly, the one doing all the talking does not have control: an employer interviewing for a job opening, a doctor preparing to diagnose a patient and an attorney questioning a witness. Note that in each of these examples, the individual asking the questions is in some sort of authoritative and/or advisory role. It is not so different when someone comes to you looking for a particular product or service to fit her/his needs. When you are the “interviewer,” you will glean all the information you need to best guide your prospects while still maintaining control over the course the conversation takes, including, most importantly, the sought-after final conclusion where they’ll enthusiastically buy from you.

The fourth reason for asking open-ended questions of your prospects is that as you let them express their feelings and concerns, it is clearly communicated, albeit in an unspoken manner, that you are sincerely interested in them—always a very important selling technique. Your prospects want to feel that you have their best interest at heart and that you are mindful of their needs. Genuine interest will explode your ability to develop a relationship of trust and solidifying rapport.

The fifth reason for using questions in your selling strategy is that in discussing the issues that are important to your prospects, they are drawn more proactively into the conversation and thus become emotionally involved. Consider the fact that every purchasing action under any circumstance is an attempt to improve or enhance the current status of a person, place or situation. Why do I consider an emotionally engaged prospect a positive, even necessary, thing? Emotions drive actions; they are the catalysts to closed deals. This is not to say that logic doesn’t play a part in the persuasion process as well, because it most certainly does. Emotions, however, provide the initial ignition. They incite action. Meanwhile, logic is the tinder that continues to burn after the initial energy and excitement end. It keeps the commitment intact because there is still something concrete to point to. Some buying personalities will be more logically inclined, but as a general rule, an emotionally engaged individual is much more compelled to purchase. This is not a statement of one’s intellectual prowess or lack thereof; it is simply a statement of human nature. In a nutshell, all buying decisions are emotional, while logic rationalizes the purchasing decision.


Kurt Mortensen’s trademark is Magnetic Persuasion; you should attract customers, like a magnet. Claim your success and learn what the ultra-prosperous know by going to www.PreWealth.com and get my free report "10 Mistakes that Cost You Thousands."

Article Source: http://www.marketingarticlelibrary.com


Four Obstacles to Closing


By Brian Tracy
October 29, 2008
Excerpt From: Sales Success
Fear of Failure
There are several other reasons why the end game of selling is stressful and difficult. First and foremost is the fear of failure experienced by the prospect. Because of negative buying experiences in the past, over which you could have no control, prospects are conditioned to be suspicious, skeptical and wary of salespeople and sales approaches. They may like to buy, but they don't like to be sold. They are afraid of making a mistake. They are afraid of paying too much and finding it for sale cheaper somewhere else.

Fear of Criticism
They are afraid of being criticized by others for making the wrong buying decision. They are afraid of buying an inappropriate product and finding out later that they should have purchased something else. This fear of failure, of making a mistake in buying your product, is the major reason why people object, hesitate and procrastinate on the buying decision.
Fear of Rejection
The second major obstacle to selling is the fear of rejection, of criticism and disapproval experienced by the salesperson. You work long and hard to prospect and cultivate a prospective buyer and you are very reluctant to say anything that might cause the prospect to tune you out and turn you off. You have a lot invested in each prospect and if you are not careful, you will find yourself being wishy-washy at the end of the sale, rather than risking incurring the displeasure of the prospect by your asking for a firm decision.

Customers Are Busy
The third reason why the end of the sale is difficult is that customers are busy and preoccupied. It isn't that they are not interested in enjoying the benefits of your product. It's just that they are overwhelmed with work and they find it difficult to make sufficient time available to think through your recommendations and make a buying decision. And the better they are as a prospect, the busier they tend to be. This is why you need to maintain momentum throughout the sales process and gently push it to a conclusion at the appropriate time.

Inertia is Hard to Break
The factor of inertia is the fourth reason that can also cause the sales process to come to a halt without a resolution. Customers are lazy and often quite comfortable doing what they are currently doing. Your product or service may require that they make exceptional efforts to accommodate the change or a new way of doing things. They perhaps recognize that they would be better off with your product, but the trouble and expense of installing it hardly seems to make it worth the effort. They see no pressing need or urgency to stop doing what they are doing and start doing something else with what you are selling.
Everyone Buys at the Same Time
The good news is that everybody you meet has bought and will buy, new products and services from someone, at some time. If they didn't buy from you, they will from someone else. You must find the way to overcome the natural physical and psychological obstacles to buying and then hone your skills so that you are capable of selling to almost any qualified prospect you speak to.

Action Exercises
Now, here are two things you can do immediately to put these ideas into action.

First, recognize the normal fear of making a buying mistake experienced by the customer. Give him every reason you can think of to be confident in dealing with you.

Second, accept that everyone you talk to is busy and you are interrupting. Always ask if this is a good time for him to give you his undivided attention. If not, arrange to see him another time.

Aku silap.. Engkau pun silap, depa pun silap

Wednesday, January 7, 2009


Belajar dari kesilapan sendiri adalah pelajaran yang terbaik. (dari 1 orang : 1 orang silap, 1orang belajar= 100%silap& belajar)

Akan tetapi adalah lebih bijak jika belajar dari kesilapan orang lain tanpa kita melakukan kesilapan itu. (Dari 2 orang: 1 orang silap, 2 orang belajar)

Tetapi jika kita mengajar seseorang untuk mengelakkan kesilapan yang kita lakukan, itu lebih mulia. (Dari 2 orang: 1 orang silap, 2 orang belajar)

Dan yang paling bermanfaat adalah kita belajar dari kesilapan orang lain dan kemudian kita mengajar pelajaran kita itu pada orang lain.(Dari 3 orang: 1 orang silap, 3 orang belajar)

Aku masih belum berubah..

Monday, December 29, 2008


Not so easy.. rupanya aku masih di takuk lama.. suka menangguh tugasan, terlalu takut menanggung risiko.. ini semua punca kegagalan aku sebelum ini. Tiada istiqamah juga merupakan punca besar... Aku mahu berubah.. aku akan berubah.. sesungguhnya ia terpulang pada aku sendiri

 
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